Alfa Romeo & Mazda to build new roadster

Mazda & Alfa to jointly develop a new roadster Alfa Romeo and Fiat have signed an agreement to build a new new RWD roadster based on the next generation Mazda MX-5 platform. Sergio Marchionne is a big believer that the only way to survive as a mainstream car maker is to be as big as possible and share development costs whenever you can. Which explains – from the Fiat point of view – why Alfa Romeo has entered in to an agreement to produce a new roadster with Mazda to be based on the next generation Mazda MX-5 RWD platform.

Lamborghini Murcielago production ends

The last Lamborghini Murcielago - an LP670-4 - leaves Sant'Agata Despite the Lamborghini Jota (or Lamborghini LP700-4 as we may now have to call it) failing to make the Lamborghini stand at last month’s Paris Motor Show, the news that the last Lamborghini Murcielago has now rolled out of Sant’Agata is as clear a sign as there can be that Lamborghini’s new range-topper is just round the corner. The final Murcielago – an LP670-4 in Arancio Atlas with big wing – actually rolled off the production line in May. It was the 4,099th Murcielago to roll out of Sant’Agata, by far the biggest run of twelve-cylinder cars in Lamborghini’s history.

Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.