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The Hidden Work of Design Consultancies

Most major car companies carry out most of their design work themselves, with dedicated design departments increasingly capable of handling every aspect of the design process. But few car companies do not use the services of external car design consultancies for some smaller projects, and many smaller car companies use such consultancies to supplement their more limited in-house design facilities on larger design projects. Throughout the world there are numerous companies offering these design services to car companies.

Saab 9-4X (2008) at Detroit

By Ben Oliver First Official Pictures 14 January 2008 16:51 Saab pulled the covers off its new 9-4X small SUV, which goes on sale early in 2009 to rival the BMW X3 and new Mercedes-Benz GLK. Although officially dubbed the 9-4X Biopower Concept, GM Europe’s advanced design chief Anthony Lo promised CAR Online: 'We’re not teasing you. This is pretty much the car you’re going to get.' Controversially, the new Saab won’t be built in Sweden, but in Mexico, where it will share a factory with the still-secret Cadillac BRX which it will closely resemble.

First Sight: Mini

The first 'New' Mini was launched just five years ago, replacing the original Mini that had changed only in detail since its 1959 debut. Designed by Frank Stephenson, now head of design at Fiat, the current design has been a sales success and most significantly has been very influential in demonstrating how small cars need not be explicitly functionalist, smaller versions of larger car types or feel cheap. The new 'New' Mini, designed under the direction of Gert Hildebrand at Mini, is announced today with exterior design by Marcus Syring, interior design by Marc Girard and colour and trim design by Annette Baumeister.