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1953 Ferrari 340/375 MM Pinin Farina Berlinetta ‘Competizione’ makes €9,856,000

It’s the annual  Concorso d’Eleganza Villa d’Este festival of supercars and classic cars this weekend, and poart of that is the RM Auctions sale at Vella Erba, on the banks of Lake Como, with a 1953 Ferrari 340/375 MM Pinin Farina Berlinetta ‘Competizione’ smashing the world auction record by fetching €9,865,000. The 375 MM is one of three works cars entered in the 1953 24 Hours of Le Mans and has a good history including 24 Hour of Spa, the Carrera Panamericana, and winning the 12 Hours of Pescara, has been driven by World Champions Hawthorn, Ascari, and Farina and won numerous awards at many events including Pebble Beach, Goodwood Revival and the Louis Vuitton Classic. But it wasn’t just the 375 MM that sold at a strong price, with other notable lots fetching good prices, such as a 1965 Ferrari 275 GTB, for €1,120,000,  a 1967 Lamborghini Miura P400 at €426,600, a 1962 Mercedes-Benz 300SL Roadster for €1,114,400 and a 1962 Ferrari 400 Superamerica SWB Coupé Aerodinamico for €2,184,000.

BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Lamborghini Gallardo LP560-4 Spyder revealed

The Lamborghini LP560 has been with us for a few months now, so bang on cue Lamborghini has announced the convertible version – The Lamborghini Gallardo LP560-4 Spyder (what a mouthful – I think we’ll just stick with ‘LP560′). The Spyder version of the original Gallardo was always one of our favourites. It gave away so little to the hard-top version it really made sense to have the convertible – a rare thing with a performance car.