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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image
Tue, 17 Dec 2013There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.
The best bits of Monterey Car Week 2014: a Pebble Beach photo gallery
Mon, 18 Aug 2014CAR’s Ben Oliver is just back from the races, auctions and shows of Monterey Car Week, culminating in the Pebble Beach Concours d’Elegance. Here’s his completely unrepresentative photo-diary: as you’ll see, he got most excited by the oddball Concours de LeMons… The standard of restoration required to exhibit at the Concours de LeMons is a little lower than at the other Monterey Car Week events. This is the kind of thing you see parked on the street during Monterey Car Week: the Blastolene Brothers Dream Rod, with its 2000bhp, 41-litre Packard tank engine.
Ford Vertrek concept car (2011) first pictures
Mon, 10 Jan 2011Remember Ford's one world, one car mantra? They call it One Ford. The new Ford Vertrek concept car, unveiled today at the 2011 North American International Auto Show, is a signal that they now want to roll out the same thinking to the SUV market. Currently, Ford sells the Kuga crossover in Europe and the Escape in America.