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Mitsubishi Shogun drops in price by up to £5,000

The Mitsubishi Shogun (pictured) drops in price We have to confess we have a big soft spot for the Mitsubishi Shogun. The Shogun is an SUV in the old sense of the word; it’s good at towing and mud and going anywhere, but it’s a bit of a boat on road. But, once you’re used to its ways, it’s very hard not to appreciate, and revel in, its strengths.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Bentley SUV will be the Bentley Falcon

It looks like Bentley has come up with a name for its SUV – Bentley Falcon - and, as expected, it will get a complete redesign before it arrives. But it now seems that VW has bitten the bullet on the Bentley SUV and signed it off for production, when it will apparently come complete with a new Bentley name – Bentley Falcon. The news of a name for Bentley’s luxury off-roader comes from Georg Kacher writing in Automobile Magazine and, although it perhaps doesn’t resonate particularly in the UK, it will probably have more impact on the target market for the SUV – the Middle East – where the Falcon is a big deal.