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Audi at 100: German carmaker celebrates a century of technology, speed and luxury
Thu, 16 Jul 2009Audi traces its roots to the dawn of the auto industry, and today, the iconic company known by four intertwined rings celebrates its 100th anniversary. From humble beginnings to its lofty status as an international powerhouse, Audi has been at the forefront of technological development and crafting luxury. Along the way, it's gone by different names--including Auto Union AG--survived two world wars and forged entry into crucial new markets such as the United States.
Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
VW Golf MK 7: BlueMotion & 4Motion announced
Wed, 10 Oct 2012Volkswagen has revealed additional engine options for the VW Golf MK 7 – 1.2 & 1.4 TSI BlueMotion – and 4Motion 4WD. Unsurprisingly, Volkswagen is going to be offering their eco-star BlueMotion setup in the new Golf with two petrol options available and the option of ACM (Active Cylinder Management). Entry-level for the new Golf BlueMotion will be the 1.2 litre TSI with 105PS with a more powerful version with the 1.4 litre 122PS engine also available.