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Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

New World Record is not child’s play

THE NATIONAL MOTOR MUSEUM is celebrating its success in setting a new World Record for the longest line of toy cars. To achieve the record, the museum gathered 24,189 model cars and laid them bumper to bumper to create an unbroken line that stretched for 1910-metres. Snaking its way around the museum’s grounds, the line of toy cars more than trumped the previous record of 14,310 toy cars.

Whiplash claim legal costs rising

GOVERNMENT attempts to reduce legal costs from whiplash injury claims seem to be failing. The average legal costs for small, whiplash-like third party injury (TPI) claims now stand at £2,500 per claimant, according to a report by the Institute and Faculty of Actuaries. The institute said this was a 15% increase since 2010 "when the Ministry of Justice introduced new measures which sought, in part, to contain legal costs".