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Ford Focus, Fiesta racers (2011): global motorsport

The new One Ford mantra is spreading to the race track - as the Blue Oval sends its motorsport division global too.  Announced at the 2010 SEMA show, the Fiesta R2 rally car will now be available in North America for the first time. And the all-new Ford Focus touring car (pictured) will race globally - it's anticipated to be in the 2011 British Touring Car Championship. Ford plans to coordinate and support private race teams around the world and is promising to help teams adapt the car to worldwide touring car categories.

Chevy to sponsor 2011 Woodward Dream Cruise

UPDATED: One of the most iconic American brands has signed on to present one of America's greatest celebrations of sheetmetal. Chevrolet and Detroit's Woodward Dream Cruise announced on Thursday afternoon a sponsorship agreement expected to run for at least three years, starting this summer. The deal is for more than $1 million and covers support services, cleanup and police.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.