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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Long-time racing journalist Chris Economaki dies

UPDATE: Whoever you are, wherever you are, take a moment to think of Chris Economaki. Make it your personal tribute, however brief, to this grand old man of auto racing journalists because he left us late Thursday, Sept. 27 at age 91, and he left a hole in the motorsports firmament that can never be filled.

Nissan showcases crashproof cars and an eco pedal

By Tim Pollard Motor Industry 06 August 2008 09:17 Nissan has unveiled a brace of new technologies to make driving in the 21st century cleaner and greener – but they also signal a further erosion of driver independence, ceding more control from man to microchip. How so? Well, the new systems announced today mark a step towards the driverless car: one is part of a project that hopes to eliminate accidents altogether while the other pushes against the accelerator to encourage a lighter right foot.