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Jaguar, BMW and Mercedes make the Superbrands Top Ten 2012 list

Jaguar, BMW and Mercedes make the Superbrands Top 10 Jaguar, BMW and Mercedes-Benz have all made it in to the UK Superbrands top ten list for 2012, the only car makers in the top 20. They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the only car brands to make it in to the Superbrands Top Ten list of consumer brands for 2012.

Cadillac CTS-V hits the UK

When you think of Cadillac you tend to think of geriatric Americans coasting round God’s waiting room in Florida. Slow, old, wrinkled and not very well bolted together (and that’s just the drivers), nothing to inspire the car lover, and certainly nothing to suggest it would be a good idea to try and sell a big Cadillac saloon in the UK. Who would want to buy a slow, old fashioned Cadillac in the UK?

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.