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Kimi Räikkönen to star at Festival of Speed

FORMULA One favourite Kimi Räikkönen has been confirmed as a star guest for the upcoming Goodwood Festival of Speed. The charismatic Finn will be at the famous Goodwood event as part of a wider celebration of motorsport heritage in conjunction with the Festival of Speed’s recently-announced chief sponsor, Shell. As well as bringing F1 racer Räikkönen and supplying the ‘official fuel’ for the event, V-Power Nitro+ premium unleaded, Shell will celebrate the 50th anniversary of legendary British racer John Surtees’ Formula One World Championship victory with Scuderia Ferrari.

Opel leaving China, but planning a car for the US

General Motors' Opel is withdrawing from China after several years of declining sales, with the last vehicles slated to be exported from Germany in January 2015. Opel managed to sell only 4,365 cars in China in all of 2013, compared to a staggering 810,000 Buicks, GM's most popular division in China. The lackluster sales and the planned withdrawal from China highlighted the unique demands of the Chinese domestic market, where Buick now offers almost twice the number of models as in the U.S.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.