Nice 1949-1951 Mercury Dome Light Lens & Bezel on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Renault Symbol

As one of the fastest growing automotive markets in the world, Russia and the Moscow Motor Show is gaining its share of the spotlight, with an increasing number of major auto manufacturers choosing to debut new vehicles at the show, just as Renault is with the all-new Symbol/Thalia. Jointly designed by Renault teams in France, Turkey and Romania, the C-segment three-box sedan was developed in 26 months. With a length of 4260mm and a height of 1430mm, the Symbol/Thalia is a no-frills design with abstained lines and surfaces and a larger DLO to body ratio when compared to other European-styled vehicles.

One Lap of the Web: XKR-S GT, Honda bikes and a new Bugatti

Journalist Chris Harris got a chance to take the Jaguar XKR-S GT for a spin on the track in the latest Drive video. The GT gets Jag's 5.0-liter V8 making 550 hp and 501 lb-ft, which is the same as XKR-S. However, plenty of improvements are made in the chassis.