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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

BMW Z4 Pure Fusion headed to Detroit auto show

BMW will be debuting a special edition of the 2014 BMW Z4 at the upcoming Detroit auto show, but today we're getting a sneak peek. The BMW Z4 Pure Fusion Design will essentially be an interior options package that will feature napa leather trim along with specially designed sport seats in ivory white, with contrasting brown stitching. The lower portion of the dashboard will also feature ivory white leather, as will the arm rests, door panels, and passenger pull handles.

First McLaren P1 customer cars delivered & specs and performance confirmed

First McLaren P1 customer cars delivered With McLaren starting production of the P1 earlier this month,and the P1 has now starting to arrive in the hands of real customers (which, it appears, is more than Ferrari can manage with LaFerrari) with it comes confirmation of the immense performance the P1 offers. The 0-62mph time of 2.8 seconds is impressive enough, but the 0-124mph of just 6.8 seconds, quarter mile of 9.8 seconds (at 152mph terminal speed) and a limited top speed of 217mph makes the new P1 astonishingly quick. If we look at the P1′s rivals claims for performance, LaFerrariu comes close with (vague) promises from Ferrari of a 0-62mph under 3 seconds and a 0-124mph if under 7 seconds.