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Audi RS7 to lap Hockenheim – DRIVERLESS

Audi are taking an RS7 round Hockenheim completely autonomously Every car maker – from Mercedes to Volvo and Ford – is working hard to make autonomous driving a reality, and it looks like we’re just a few years away from seeing cars being driven by computers, with the driver relegated to passenger in many daily driving tasks. Now it’s Audi’s turn to demonstrate the progress they’re making with autonomous technology by taking an RS7 round the Grand Prix track at Hockenheim without a driver having control. It’s arguable that taking a driverless car round a track – even at race speed – is far less of a technological task than having a car running driverless through a cityscape with all its variables, but it’s an impressive demonstration nonetheless.

Fiat 500C – Elle’s in love

Elle Macpherson loves the Fiat 500C Convertible - Don't we all?! And today’s news is just another bit of PR frippery, but it gives us another excuse to run a photo of Elle Macpherson so soon after the Elle Macpherson with the new Jaguar XJ from last week. So that’s it really.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.