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Worth a read: Wired's 'Why Getting It Wrong Is the Future of Design'
Thu, 25 Sep 2014Wired has just published a series of short articles entitled 13 Lessons for Design's New Golden Age. While there are some interesting examples cited in the piece, the concluding article, ‘Why Getting It Wrong Is the Future of Design' by the former creative director of Wired magazine, Scott Dadich, feels like it has particular resonance for car design. Dadich's Wrong Theory uses disruptive examples from the world of art, plus his own experience of working at Wired, to explain how design goes through phases: establishing a direction, creating a set of rules that define that direction and finally someone who dares to break from that direction.
Michelin Challenge Design announces 2007 theme and call for entries
Wed, 01 Feb 2006At the 2006 North American International Auto Show, Michelin Challenge Design announced its theme for the 2007 Challenge. Michelin Challenge Design will ask entrants to explore the future of transportation design using safety as the focus and inspiration. For 2007, the challenge is to design a vehicle for the North American market that enhances overall road safety, incorporating safety features for the occupants, but also for others who share the road.
Earthquake auction Ferrari 599 XX Evo handed to Google’s Benjamin Sloss
Tue, 11 Sep 2012The Ferrari 599 XX Evo auctioned by Ferrari to raise funds for the earthquake in the Emilia Romagna region has been handed to Benjamin Sloss of Google. Back in May, following the earthquake in the Emilia Romagna region of Italy, Ferrari ran an auction to raise funds to help victims of the earthquake’ Amongst the items put up for auction by Ferrari were an F60 nose-cone and an F2008 engine, but the star lot was a brand new Ferrari 599 XX Evo, Ferrari’s track-day only testbed for all things Maranello. The winner of the 599 XX Evo turns out to be a deep-pocketed Google VP – Benjamin Sloss – who forked out €1.4 million for his new plaything (which was almost a bargain price) and, as part of the auction offering, he was rewarded for his generosity with a presentation of his new Ferrari at last weekend’s Italian Grand Prix at Monza.