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Ferrari California to get more power and less weight for 2012

2012 Ferrari California - more power, less weight The Ferrari California has been quite the success story for Ferrari. It’s brought in a whole raft of new customers for Maranello and now accounts for the biggest sales numbers in the Ferrari range. Which should be no real surprise – by Ferrari standards the California is almost affordable.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

SPD offers scholarships for autumn program with Volkswagen Group

The Scuola Politecnica di Design is giving away eight scholarships for its autumn program in collaboration with the Volkswagen Group. The scholarships are aimed at students with degrees in transportation or car design, automotive engineering or equivalent degrees that show a high level of potential. The successful eight students will be given scholarships and will begin their studies at the Milan-based SPD on October 24. The awarding of the scholarships will be decided by a ‘motivational interview', an evaluation of the student's portfolio and the submission of a conceptual project assignment, with the election process being conducted jointly by the SPD and Volkswagen.