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Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Changes coming to LA Auto Show
Wed, 17 Jul 2013The toughest opponent for the Greater Los Angeles Auto Show has never been the weather, which is always perfect, nor the location, in car-crazed Southern California. It's been the calendar. After decades of being run on the exact same dates as the larger and more globally recognized Detroit auto show, LA finally stepped out of the shadow of the Motor City several years ago and grabbed its own spotlight -- in November.
James Bond Museum to open in Keswick
Sat, 04 Apr 2009The world's first James Bond Museum in the world opens its doors this weekend [ad#ad-1] I find it hard to believe, with the fascination we have with all things Bond, that it has taken more than 50 years to open a museum dedicated to James Bond. But apparently, there is not a single one in the world – until now. Opening its doors tomorrow (5/4/09) in Keswick, in the heart of the Lake District, is the first museum in the world dedicated to James Bond.