Nissan 370z Real Carbon Fiber Key Chain, Key Ring + Free Gift, Licensed on 2040-parts.com

Ferrari and Mercedes videos celebrate social-media milestones

Ferrari and Mercedes-Benz shared a moment last week when Ferrari's Facebook page cracked 8 million fans and Mercedes' hit 2 million video views. They celebrated in similar but different ways. Ferrari took its 458 Italia and burned the digits 8,000,000 in rubber on some asphalt.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Milano Design Week 2005

Every year, hordes of designers from across Europe gather in Milan to present their work and gain inspiration for next year's. Newcomers to the event are usually surprised to realise how accurate the title is: work is not confined to just one arena, but the entire city. Good shoes are definitely high on the list when packing.