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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Hyundai WRC 2014: how do you build a fresh rally team?

By Ben Barry 07 February 2014 09:00 These are trying times for the new Hyundai WRC team. Both of its brand-new i20 WRC contenders were eliminated in the first stage of the 2014 season opener, the Monte Carlo rally. More teething troubles have followed in the second round of the World Rally Championship: Rally Sweden, which is taking place over the next three days.

BMW M3 Competition Package – UK details

BMW has announced the Competition Package for the M3 We’ve had something of a run of updates and tweaks for the BMW 3 series this year. We’ve had changes for 2010 to the 3 Series Coupe and Convertible and last month we reported that there was going to be a BMW M3 Competition Package on offer very soon. BMW has now caught up with our story and have revealed the details of the M3 Competition Package for the UK.