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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

New BMW website shows off ActiveE data

BMW launched a new website Thursday that presents range, cost savings and environmental impact data taken from 700 ActiveE drivers (dubbed “Electronauts” by BMW … really guys?) to inform consumers about the potential savings of electric vehicles. Titled the "Electronaut Effect," BMW's BMWActivatetheFuture.com, is dedicated to the ActiveE drivers, providing even more data and allowing the drivers to compare a variety of data, including the average number of charges each car requires per day and how performance varies from the East Coast to the west. Through this site, ActiveE drivers can also see which "Electronauts" are in the top 25 based on a specified set of data points, for instance who has traveled the most miles and who has charged the vehicle the least.

New scheme lets drivers rent their cars out

Car owners can now make money by renting their vehicles when they’re not being used, using a new car rental scheme. The ‘easyCar Club’ venture lets drivers advertise their cars and matches them with people looking to rent a car for a short period. On Bing: see pictures of unusual hire cars Hertz offers supercar hire Although the service is now available nationwide, it was initially trialled in London – meaning many of the cars advertised are concentrated on the London area.