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Video: BMW on its haptic technology design

BMW has released a video revealing the intense work that goes into developing its haptic technology. Haptics – the way something feels – provide important feedback to drivers, making it essential to develop high-quality technology. To ensure this happens the Haptics team is involved from the start of the design process to maintain the high standards BMW is known for.

Coventry students embark on interior project for GM's Opel/Vauxhall division

Designers at GM's Opel/Vauxhall division have tasked students at Coventry University with creating the vehicle interior of the future. Championed by Richard Shaw, Chief Designer at Opel's Advanced Design Studio in Germany, students will be charged with creating innovative and visionary interior concepts for the next decade, taking into account future needs of consumers but also the brand's values. Judges from GM Europe Design and Coventry University will then select the winning entry.

Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.