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Fire sale continues: Ford cuts stake in Mazda

By Tim Pollard Motor Industry 18 November 2008 16:09 Yesterday GM sold its stake in Suzuki; today Ford announced plans to slash its shareholding in Mazda. Previously the Blue Oval held a third of Mazda’s stock, but it has cut that to just 13%. Ford admitted the sale was purely to boost its balance sheet, as the Big Three continue to struggle with cashflow.

The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Toyota’s Take On Personal Transport Hits The Streets

JAPANESE car maker Toyota has launched the first public trials of its ultra-compact i-Road electric three-wheeled ‘personal mobility vehicle’ to find out how it shapes up in the cut-and-thrust of real-world urban driving. Consumer testing in Tokyo is set to run through to early June, with 10 of the single-seater vehicles taking to the city streets. The 20 people involved in the programme range from industry experts through to members of the general public, so that Toyota can gain a wide range of feedback on what the i-Road is like to drive, how easy it is to use around town, how it affects people’s decisions about what journeys to make.