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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Mercedes E Class Cabriolet – Detroit catch-up

The Mercedes E-Class Cabriolet was launched at the Detroit Motor Show this week It’s easy to forget that a car has not officially launched when we’ve already reported on most of the detail. Such is the case with the new Mercedes E Class Cabriolet. Mercedes released lots of information on the E Class Cabrio back in December, but this week at the Detroit Motor Show was the first public reveal, so we thought we ought to report it.

Mitsubishi readies diesel Racing Lancer for Dakar

By Nick Eaton First Official Pictures 09 September 2008 06:45 Mitsubishi will enter this new turbodiesel Racing Lancer into 2009's back-from-the-dead Dakar Rally. Mitsubishi is pinning all its hopes on the Racing Lancer in its bid to take an eight straight title. It's the first time a Japanese manufacturer has used a diesel car in the event, but the Europeans have competed with derv racers before.