Nissan Harness Assembly 26242-zcooa on 2040-parts.com

New Porsche 911 GT3 RS ready for work, play

So you want the daily commute to be as much fun as a track day, and to be as confident on the track as during the drive to and from work? Porsche has the car for you. The German automaker has readied the RS version of the 2010 911 GT3.

New Ferrari Enzo (F70) will NOT debut at Paris 2012

It seems that, despite expectations, Ferrari will not debut the new Enzo (F70) at the 2012 Paris Motor Show. The expectation has been for some time that the new Ferrari Enzo (F70) would debut at this year’s 2012 Paris Motor Show. But now we don’t think it is.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.