Nissan March 2002 Electric Fan [0667650] on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

CDN-Interior Motives China Conference 2014 – Day 2

Chris Bangle gave those contemplating a lie-in after the first day of the CDN-Interior Motives conference the incentive to grab a front-row seat for his opening keynote. Thought-provoking, clear and inspirational as ever, we will cover Bangle's 'State of the Union: Time for Deep Car Design?' presentation in a separate feature. There's simply too much to cover in detail to include here.

Who's Where: Peter Jones appointed Lincoln Interior Design Manager

Lincoln has appointed Peter Jones as the luxury brand's new interior design manager, a role he will take up within the next few weeks. Jones, who has worked at Ford Australia's design studio for seven years, will report directly to Max Wolff, a former colleague who moved in January 2011 to become Lincoln's Design Director. The Australian designer was interior design manager for the new Ranger and also worked as lead exterior designer on the FG Falcon Ute.