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Detroit brands top Asian, European rivals in study of most appealing models

Owner delight with import vehicles is falling, and Detroit 3 brands are more appealing than European and Asian rivals for the first time in 13 years, according to a study measuring owner enthusiasm and satisfaction. The biggest improvement in owner appeal was made by high-performance models from Ford Motor Co. and General Motors Co., J.D.

Seat Ibiza (2008): first official pictures

By Tim Pollard First Official Pictures 02 April 2008 13:06 Seat's new Ibiza - unveiled today - spearheads a new model offensive from the Spanish company. The Barcelonan bosses hope that more and improved models will transform the brand from a bit-part player within the VW empire to a major manufacturer producing nearly a million cars a year.The new Ibiza certainly looks the part. These first pictures confirm that it will become one of the sleekest superminis around, as hinted at in the Bocanegra concept at last month's Geneva motor show.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.