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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Local Motors Announces Texas Competition

New American car company Local Motors has announced the Texas Motors competition, the 19th design contest initiated by the Boston based start-up company. The deadline for submissions is February 10, 2010. The brief, which asks entrants to design a dynamic and capable hunting vehicle for the gamers of the largest US state, stipulates that the vehicle should be a ready-made solution for hunters of every variety, whether hunting stags or fowl.

Jaguar C-X75 adds Louis Vuitton Award to collection

Adding to its collection of trophies, the Jaguar C-X75 was last night awarded the Louis Vuitton Classic Concept Award 2010 by a panel of luminaries from the worlds of design, fashion and luxury. Set up in 2009, the annual Louis Vuitton Classic Awards Ceremony took place in Paris on February 1st and recognizes both a classic car and a new innovation within the automotive industry. The Louis Vuitton award is the latest accolade for the C-X75, since its unveiling at the 2010 Paris motor show.