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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

UK car manufacturing to hit record high by 2015

Britain is on track to hit a new all-time car manufacturing high by the end of 2015. The Society of Motor Manufacturers and Traders forecasts that car production is set to top 2 million a year in three years' time. That's enough to eclipse the 1.92m record set forty years ago in 1972.

2012 Volkswagen Beetle Spied

The 2012 Volkswagen Beetle looks almost production-ready Yes, the next generation of the ‘New’ VW Beetle us upon us, certainly if the spy shots we’ve got of an almost undisguised 2012 VW Beetle are anything to go by. And we did report that VW should debut the 2012 VW Beetle in 2011 before a 2012 launch as long ago as October 2009. So it all adds up Not surprisingly, this 2012 Beetle has been snapped pounding round the US – the one place it’s sold really well.