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Design Contest: LA Design Challenge 2008

The entrants for the fifth annual Design Challenge, part of the Design Los Angeles automobile designers' conference, have now been announced. Nine Southern California automotive design studios - including Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen - have been pitted against one another and asked to develop a concept which best answers a brief entitled 'Motorsports in 2025'. "Automotive designers have always been fascinated with motorsports and this year's Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

Infiniti getting more mileage out of their F1 sponsorship with the Q50 Eau Rouge Concept

The Infiniti Q50 Eau Rouge Concept (pictured) will debut at the Detroit Auto Show If, like Infiniti, you’re spending and arm and a leg sponsoring Red Bull in F1, you want to milk it for all it’s worth. So we’ve already seen Sebastian Vettel installed as Infiniti’s Director of Performance (we don’t expect he sits in on many board meetings) and the Infiniti FX Vettel Edition as a (not particularly) high performance version of Infiniti’s FX SUV. Now we’re getting a new model that Infiniti can hang the F1 connection on with a performance version of the Infiniti Q50 – the Infiniti Q50 Eau Rouge Concept – teased above ahead of a debut at the Detroit Auto Show in January.

New Volvo V40 teased (NOT the V30)

Volvo V40 teased under a sheet The new Volvo V40 – which we thought would be the V30 – is being teased by Volvo ahead of a debut at Geneva 2012. So what is the new Volvo V40? It’s a good question.