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CAR interviews Ron Dennis on the McLaren MP4-12C (2009)

CAR interviewed McLaren Automotive chairman Ron Dennis for the November 2009 issue of CAR Magazine’s feature on the new McLaren MP4-12C supercar. Here are some of the out-takes from our interview – and video of Dennis talking us around McLaren’s new roadgoing supercar. ‘It’s understandable why people ask the question “why now”, but the answer to that question lies in the statistics of F1.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Chevrolet to pull out of Europe

General Motors is ‘strengthening’ its ‘European brand strategy’ by pulling Chevrolet out of mainstream markets in Western and Eastern Europe. This is ‘largely due to a challenging business model and the difficult economic situation’ – but does not mean that Chevrolet is set to disappear entirely. On Bing: see pictures of European Chevrolets Find out how much a used Chevrolet costs on Auto Trader Instead, Chevrolet ‘tailor its presence’ by offering only select ‘iconic’ vehicles from the marque’s global portfolio.