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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Mercedes-Benz C63 AMG coupe revealed

Mercedes-Benz has followed up the debut of the C-class coupe at the Geneva motor show with the unveiling of this new range-topping version, the C63 AMG coupe. Set to land in North American showrooms in September following a planned debut at next month's New York auto show, the new BMW M3-challenger receives the same updated mechanical package as the recently facelifted C63 AMG sedan. It will be sold from the outset as a 2012-model-year car.

VW builds case for large SUV for U.S. market

Volkswagen is building the business case for a large SUV in the United States. The vehicle is a key to the company's plan to nearly double the VW brand's U.S. sales to 800,000 units by 2018.