Nissan Pathfinder Reverse Sensor on 2040-parts.com

Jaguar F-Type: ‘Desire’ the movie released

A part of that has seen Jaguar rope in Lana del Rey as a headline act for the launch and as the chanteuse on a new short film commissioned by Jaguar from Ridley Scott Associates to feature the F-Type in a dramatic role in a half-decent short film. Now, with the new F-Type finally in dealer showrooms in the UK, the pieces of the puzzle have come together and ‘Desire’ has premiered at the London Sundance Festival, and you can view it below. Starring the Ginger Etonian – better known as Damien Lewis and dressed by Burburrey (every penny helps) - Shannyn Sossamon and Jordi Mollà, Desire is a story of “real adventure; a story of betrayal, retribution, passion and greed.”  We hope that’s not meant to encapsulate the F-Type’s target customers.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Ram truck gains luxury Laramie Longhorn trim

Chrysler has added a new luxury trim level to its Ram Truck lineup, the Laramie Longhorn edition. The Laramie Longhorn incorporates a western theme inside and out. Details include western-style Laramie Longhorn badges and painted accents.