Nissan Remote Keyless Entry Key Fob Original on 2040-parts.com

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Toyota Hybrid-R Concept – a Yaris with 400bhp – teased for Frankfurt

The Toyota Hybrid-R Concept (pictured) is a 400bhp Yaris Hybrid heading for Frankfurt We’ve always believed that the best use for hybrid powertrains is to get extra performance without the penalty of increased fuel consumption. Toyota, on the other hand, have primarily used their impressive – if complicated and expensive – hybrid powertrains to yield improved economy and emissions from more prosaic cars like the Prius, Yaris and Auris. But now it looks like Toyota are ready to show us what hybrid technology can offer in the way of performance too, with a tease for what Toyota are calling the Hybrid-R Concept, which appears to be a Yaris with more than 400bhp on tap.

Autos to overtake manuals

By Jack Carfrae Motor Industry 28 February 2007 07:39 Automatic transmissions will finally overtake manuals as the top-selling gearbox choice in 2007. Autos have been long established as the more popular option Stateside and in Japan, but it seems that Europe has now finally caught the two-pedal bug. With the ever-increasing popularity of semi-automatic gearboxes (Tiptronic, DSG, CVT and a whole flood of other acronyms), it isn’t hard to see why.