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Christian von Koenigsegg talks Saab

Christian von Koenigsegg talks about the future of Saab in the video below But Christian is not a man who courts personal publicity. So it’s a sign of how important the Koenigsegg-Saab deal is to him – and The Koenigsegg Group – that he’s come out of the woodwork to talk about the Saab deal. We first reported that Koenigsegg were to buy Saab back in May when we heard the first rumblings that Saab had a Swedish suitor.

Color & trim focus: Six of Poltrona Frau’s auto collaborations

Collaborations between the car industry and the world of product design are fraught with difficulties, are usually fleeting and all too often end in (marketing department) tears. One of the few possible exceptions is Italian leather and furniture company Poltrona Frau. Its 102-year history includes the 904 ‘Vanity Fair' chair from 1930 and the more-recent 2009 Archibald chair by Jean-Marie Massaud.

Drink-drive advert breaks new ground

A NEW TELEVISION ADVERT to warn of the dangers of drink-driving is the first ever to deliberately use a drunken presenter. In the advert, an actor who was recorded the evening before having taken several alcoholic drinks is heard to slur, stumble and giggle as he tries to describe how is body feels in reaction to the alcohol. However, the film shows the same actor the next day when he appears sober but his body is still dealing with the alcohol.