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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Renault Twingo Renaultsport (2008): first official pictures

By Tom Clarkson First Official Pictures 31 January 2008 18:17 Renault today unveiled its new 133bhp Twingo RS in Paris - with a little help from F1 stars Fernando Alonso and Nelson Piquet Jnr, who were in town for the launch of their R28 F1 car. The Twingo RS has a naturally aspirated 1.6-litre engine that produces 20bhp more than the 1.2-litre turbo of the Twingo GT. There are cosmetic differences between the two cars as well, such as extended front and rear wings, a rear spoiler and a lower front bumper on the RS.

Nissan GT500 GT-R Race car: first official pictures

By Stephen Dobie First Official Pictures 15 January 2008 16:16 Nissan's new GT500 GT-R race car is a far cry from the Forum concept the Japanese company has just unveiled in Motor City. Nissan chose the past weekend’s Tokyo Auto Salon to show off their new GT-R racing car. Not content with the standard GT-R stirring up the establishment Nissan will enter their supercar into Japan’s Super GT Series.