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Car Sales On The Rise But Buyers Seek To Pay Less

LATEST industry data has shown that car buying is on the increase, however budget-savvy prospective buyers want to pay less for their new wheels. Data from Sainsbury's Bank has revealed that as many as 18% of adults are looking to buy a new car in the months up to and including February 2014. And while this is a healthy 28% increase on those who planned purchases in the last six months, those now thinking about buying are likely to pay averages out at £9,934, which is 3.5% down on the figure for the last six months.

Fiat unveils new saloon and hot Panda

By Phil McNamara First Official Pictures 20 October 2006 09:28 Fiat has revealed two new cars: a sleek saloon to take on the four-door Focus and a flagship Panda. The Linea is a new 4.6m-long saloon, a size pegged between the Focus and current Mondeo. Its generous wheelbase, only 150mm shorter than a Mondeo's, should guarantee decent legroom for rear passengers.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.