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Jaguar Land Rover Virtual Showroom

Jaguar Land Rover has developed a Virtual Showroom allowing customers to engage and interact with almost life-size cars. If you were at the debut of the 2013 Range Rover and new Jaguar F-Type in Paris last month you may well have seen Jaguar Land Rover’s new Virtual Showroom on display,  and it looks like JLR have big plans for their new high-tech way of exploring new cars. JLR’s Virtual Experience allows customers to interact with an almost life-size digital wall image of their chosen car, not just looking but interacting too.

Aston Martin. Burj Al Arab Hotel. Helicopter. Mix & Serve.

As part of Aston Martin’s Centenary celebrations in Dubai, an Aston Martin Vanquish has been helicoptered to the top of the Burj Al Arab hotel. There’s no more extra power on offer from the centenary edition Astons, but they do get a special paint job and interior and come with solid silver enamelled plaques commemorating the centenary, even if Aston Martin seem to have only been able to cobble together a Vanquish Centenary Edition so far. But things have got a bit more spectacular in Dubai, with Aston Martin using a helicopter to stick a Vanquish on the helipad of the Burj Al Arab hotel in Dubai, 1,000 ft up at the top of the iconic sail-shaped building.

Fiat CEO confirms he wants alliance with Opel

Fiat S.p.A.'s boss has confirmed that the automaker wants to form an alliance with General Motors' German subsidiary Opel. "Now we have to concentrate on Opel. They are our perfect partner," CEO Sergio Marchionne told Fiat-owned newspaper La Stampa in a story published Friday.