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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Chevrolet TrailBlazer debuts at Dubai international motor show

The Chevrolet TrailBlazer made its return on Thursday at the Dubai international motor show. The show vehicle is a precursor to the production version but is very similar, according to General Motors. The seven-passenger TrailBlazer looks a lot like GM's recent SUV and crossover entries, with a rounded body, curved headlight housings and LED accents.

Winners of CCS-Michelin Challenge Design competitions announced

Michelin has announced the winners of the Michelin Challenge Design contest for the College for Creative Studies (CCS). 13 senior students entered this year's challenge, which carried a theme of "Half! Lightweight with Passion." The students were asked to explore inventive concepts of shared mobility to solve personal transportation needs within megacities.