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Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

BMW's Project-i will build 'premium vehicles'

By Ben Whitworth Motor Industry 05 March 2009 16:02 BMW’s much vaunted Project-i will adopt a radical new approach to mass transport for growing urban populations – but only for those that can afford it. 'These vehicles will be premium vehicles,' Project-i leader Dr Ulrich Kranz told CAR at the Geneva motor show. 'They will not be Tata Nano rivals – no way!

UK car market slumps to 'worst since 1966'

Britain's new-car market is nosediving. Purveyors of big expensive cars – like Porsche – are experiencing that sinking feeling By Tim Pollard Motor Industry 05 September 2008 07:07 Credit crunch, spiralling oil prices, fragile consumer confidence... It's small wonder that the UK's car market is in turmoil.