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Jaguar premieres first Super Bowl ad ahead of game

Jaguar must have been ecstatic about its first Super Bowl ad because the British automaker decided to premiere it online before the big NFL showdown on Feb. 2. The ad features renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong in the leading roles in its Super Bowl ad production.

Crunch watch Dec 08: the auto industry in crisis

By Tim Pollard and Simon Stiel Motor Industry 31 December 2008 14:05 Wednesday 31 December 2008• GMAC, GM's finance arm, said it would immediately revise its criteria for providing loans, after the US government bail-out of the General's credit arm. It will now supply credit for anyone with a score of 621 or more on the Fico scale, the scale used to assess Amercian customers' creditworthiness (Financial Times)• The news means that 80% of US consumers would now qualify for a loan from GMAC – which should improve sales in the depressed US market (Detroit News)• Chrysler is being lambasted for taking out full-page adverts in the American national press thanking the nation for supporting its auto industry. But critics point out this is a fresh waste of bail-out resources, as pages in the Wall Street Journal – one of the titles in which the ad ran – reportedly cost up to $264,000.

Fuchsia pink-detailed Citroen DS3 announced

CITROEN has revealed a new special edition DS3 designed for people whose taste in cars could be compared to Barbie’s. The DS3 Pink will come in two trim levels, each of which will have two engine options, but both grades will share a fuchsia pink roof, door mirrors and wheel centre caps. On the inside there’s a fuchsia dashboard and a matching gear lever knob.