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Interior Motives China Conference 2010: Day 2

Session 5: Color and Trim On the second day of the conference, Andreas Wlasak, Vice President of Industrial Design at Faurecia, opened proceedings by announcing that the company plans to open a design studio in Shanghai this year. "A design centre in Shanghai – a new place in China for 2010 – this is a commitment," he declared. Wlasak then asked what OEMs should look for in terms of visualizing the concept of ‘green' design inside the vehicle interior: "OEMs might look for 'visual' green – how can you make it visible that the vehicle is efficient and reducing CO2?" He believed real wood is one likely way of achieving this, as people want to feel natural surfaces, and he also envisaged translucent surfaces playing a key role in years to come.

Volkswagen Touareg

Volkswagen revealed the all-new Touareg at a launch event in Munich. The second generation SUV is longer than its predecessor, but also lighter and lower for improved efficiency. Significant aerodynamic work was undertaken to refine the design to achieve a lower Cd value.

First Sight: Toyota Me.We concept

Hot on the fluorescent heels of Renault's recent Twin'Z reveal in Milan, Toyota revealed its own industrial design collaboration, the ME.WE, at a private event at the its upscale showroom Le Rendez-vous Toyota on the Champs Elysées in Paris last week. Designed jointly by Toyota's ED2 studio in the south of France and renowned French architect and industrial designer Jean-Marie Massaud, the ME.WE is a polyvalent 4-seat electric vehicle to "combat the crisis". It is designed to be simple and functional, yet also project an image of intelligence for our modern times.