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Jaguar ads 'too focussed on speed'

ADVERTS for Jaguar have been banned for focusing on the cars' speed and encouraging dangerous driving. The four video ads on Jaguar's website showed a car driving at speed through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. Another scene showed a car driving on open land at high speed, while voice-overs said: "The adaptive dynamics technology reacts 20 times faster than the human eye.

Saab 1947-2009: GM 'will close Saab'

By Tim Pollard Motor Industry 18 December 2009 20:33 It's a sad day for Saabphiles, as GM announced – one week to the day before Christmas – that it has failed to find a buyer for Saab. It will begin winding down the Saab operation immediately. There had been a glimmer hope for Saab earlier this month, as supercar maker Spyker stepped in as a possible suitor after similarly small sports car specialist Koenigsegg walked away from a potential deal in November 2009.But GM admitted it could not viably sell Saab to Spyker – and no other bidders were forthcoming.

Hyundai to tone down ‘Fluidic Design’ for ‘Fluidic Precision’

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’. The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).