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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Hyundai ponders second U.S. plant

As a lack of production capacity restrains its growth, Hyundai will consider a second U.S. assembly plant. "That's something that we're going to look at," Hyundai Motor America CEO John Krafcik said last week at the Detroit auto show.

Chrysler posts first net profit since bankruptcy

Chrysler Group--the U.S. automaker that has survived two ownership changes and a U.S. bailout in the past four years--on Monday reported its first net profit since emerging from bankruptcy in June 2009.