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Jaguar at Le Mans – the Cat returns

Jaguar returns to Le Mans for 2010 (click for bigger image) 2010 marks the 75th anniversary of Jaguar and a close look at the state of Jaguar after so long in the business of making cars sees it in better shape than at any time for the last forty years. The current range of cars – soon to be joined on the road by the new Jaguar XJ – is the best on offer for a generation, and there’s a new feel about Jaguar; confident; forward looking; innovative. Jaguar is quickly become a desirable marque once more, and the future plans for Jaguar seem set to cement that growing feeling.

Honda peps up the Insight hybrid car (2010)

By Tim Pollard First Official Pictures 19 July 2010 10:20 Honda is perking up the Insight hybrid petrol-electric car this autumn in response to customer feedback. In particular, the new 2010 Insight gets mods to the suspension to improve the ride and a few more luxurious cabin trimmings. It seems that Honda's taken some flak over the way the Insight drives, and engineers have focused on improving the Insight's ride comfort and refinement.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.