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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

Tomorrow's world: lightweight carbon composites

Once all the dust settles on The Great Battery Farce (the idea that the world's ills will be taken care of by sticking a battery in everything that moves and charging it up) we may eventually face up to the fact that the best way to move something around more economically, is to move less of it. That means making things lighter, a lot lighter. Car makers are working on it and manufacturers like Audi and Jaguar have already become masters in bringing aluminium to the mass production.

UK drivers change cars as often as their mobile phone

DRIVERS in the UK change their cars as often as they swap to a new mobile phone. In the past 10 years, the average British motorist has owned four mobile phones and four cars. A study by Privilege shows that most drivers own an average of seven cars in their driving career, even though that figure includes four cars in the past decade.