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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Mercedes-Benz S-Class interior loaded with pioneering technology

The 2014 Mercedes S-Class' interior has been revealed ahead of its debut at next week's New York Auto Show. The overall interior architecture is a clear evolution of the current car's, with a wave-form IP and a separate binnacle but, as you would expect from the latest generation of a car famous for its pioneering tech, it hosts a vast array of electronic innovations. The all-digital gauge pack and 12.3-inch high-resolution center display features Splitview dual-display technology and the fifth-generation Comand system powered by an Intel Atom processor, controlled by a rotary dial.

Who's Where: CCS appoints Sally Erickson Wilson as chair of new color and materials design MA

The College for Creative Studies (CCS) has appointed Sally Erickson Wilson as associate professor and chair of its new Master of Fine Arts degree program in Color and Materials Design. Erickson Wilson moves to the school from Johnson Controls where she was design manager responsible for leading the North American fabric design team. As chair of the course, Erickson Wilson will be responsible for the graduate curriculum and will help students to develop an eye for color differentiation, materials craftsmanship and quality assessment.