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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

GM claims 23-mpg average in E-ROD 1955 Chevrolet Bel Air

First introduced in 2009, the GM Performance Parts (GMPP) E-ROD program was born with the mission of creating fuel-efficient, emissions-compliant engine packages for hot-rodders. Now the program is back in the news as GMPP claims that an E-ROD-powered 1955 Bel Air returned 23 mpg on a trip from Michigan to Florida while producing emissions comparable to those of a new Camaro SS. All of that green doesn't come inexpensive--or easy.

MCE MC1 supercar (2008): first official pictures

By Ben Pulman First Official Pictures 21 January 2008 09:46 Last autumn, CAR's spy photographers caught a mystery supercar test mule at a Midlands track, sparking a frenzy of speculation that it was the next supercar from Lotus, McLaren, Noble and other specialist sports car firms. Dozens of readers posted their suggestions, helping us to narrow down the chase. CAR discovered that it was a much-delayed tie-up between C2P Automotive and MotorCity Europe.