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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Fewer people being killed in car-truck collisions, study finds

Death rates in crashes between big trucks and cars dropped 64 percent in 2008-09 compared with 2000-01, according to an insurance-industry study of government data. The Insurance Institute for Highway Safety cited changes in vehicle design, particularly for SUVs and pickups, as a key factor in the decline. The number of deaths for car and minivan passengers involved in crashes with larger vehicles fell from 44 per million in 2000-01 to 16 deaths per million in 2008-09, the study found.

UK car production tops 1.5 million

THE NUMBER of cars built in the UK topped 1.5 million last year, the highest for six years, amid what's being called "surging" demand at home and abroad. Production increased by 3.1% in 2013, with analysts predicting that output would reach record levels of around two million by 2017. The Society of Motor Manufacturers and Traders (SMMT) said the UK was set to become the third largest car manufacturer in Europe after Germany and Spain.