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Design Sevices: MCE Design Workshops

Independent design studio Motorcity Europe (MCE) is launching another series of two- and five-day design workshops aimed at broadening the skills, experience and job prospects of anyone working - or looking to work - within the field of automotive design. Based on the massive success of the MCE Summer Seminars, these follow up workshops in February 2010 will be an intensely improved version, open to all skill levels of design. Top sponsors including Autodesk, Wacom and RLE Int'l will also be supporting this event.

U.S. unveils blueprint to tackle driver distraction

Transportation Secretary Ray LaHood said Thursday the agency isn't looking at new regulations to address distracted driving, but rather is calling on automakers to step up voluntary efforts to combat risks with new technologies and education. LaHood, who's made distracted driving a top automotive safety priority of the Obama administration, said he's met with the CEOs of numerous automakers and feels confident "they're committed to safety." He even praised Subaru of America for a TV ad that highlighted the dangers of driver distraction. The commercial featured a father talking to his teenage daughter about the risks of using a cell phone while on the road.

Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.