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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Corvette and Silverado win North American Car and Truck/Utility of the Year

Chevrolet kicked off the first press day of the 2014 Detroit Auto Show by taking home awards for the North American Car and Truck/Utility of the Year. The Bowtie brand swept both awards with the new 2014 Corvette Stingray and the Chevrolet Silverado. If the news sounds familiar, it's because the same two vehicles won our Best of the Best/Car and /Truck award just last month.

Chevrolet SS to be the name of brand's performance sedan, NASCAR entry

It's back. Big, bad and with four doors, rear-wheel-drive performance will return to the Chevrolet sedan lineup in 2013, simply called the SS. Chevrolet confirmed on Thursday that “SS” will be the name of its next sporty four-door, and it will be used by NASCAR Sprint Cup teams starting at the 2013 Daytona 500.